Press Room

Sip on Union's latest buzz, industry news and updates

Ordering Data Shows that Corona is the Best-Selling Mexican Beer On-Premise 

Modelo may be winning in retail sales, but hospitality engagement platform, Union, reveals that Corona is the most-ordered Mexican lager at bars and restaurants across the U.S.

Cognac Sales Slow On-Premise, But Premiumization Remains Strong

Hospitality tech company, Union, analyzes sales of cognac at more than one thousand venues and finds Hennessy is leading the way, followed by D'Ussé.

Union OnPrem Insights Drinks Trends 2024

Hospitality Tech Leader, Union, Unveils On-Premise Predictions for 2024, Indicating That Tequila will Topple Vodka, Premiumization will Continue and More

With 2024 in full swing, Union has analyzed its data from more than a thousand bars and restaurants nationwide to provide key on-premise trends that will likely play out in the year ahead.

End of year champagne toast at Union bars

Union Recaps its Biggest OnPrem Insights from 2023

On-Premise data from the year shows how Bud Light netted out and how gin is the spirit that experienced the strongest market growth

Saturday night at the bar

Union Reveals Data-Driven Insights for Bars and Restaurants to Maximize Saturdays, the Highest Volume Night of the Week

Union analyzes guest data from millions of orders on Saturdays, indicating that at happy hour and late night dayparts, guests tend to rack up the highest drink tabs

Union Releases Celebrity Spirits Brand Report Indicating Significant Sales Share On-Premise, Driven by Tequila and Specifically Casamigos

Guest at Union venues nationwide are paying on average 73 percent more per drink for celebrity brands

Espresso Martini Craze Continues to Skyrocket, Doubling Year-Over-Year

Union’s OnPrem data shows that the retro coffee cocktail jumps to the third best-selling cocktail, out-pacing the Moscow mule

October 4th Marks National Vodka Day - Learn about the Steadfast Spirit

Union releases an infographic to celebrate National Vodka Day, which visually depicts how consumers are drinking the spirit. It shows everything from what day part sales peak and the top vodka flavors to the average price per drink and male/female breakdown of who is ordering Vodka.

Toasting in a bar during holiday season

OnPrem Insights by Union Reveals On-Premise Consumption Trends for the Year's business Months, October through December

Real-time consumption data from busy bars and restaurants around the country indicates that nearly 30 percent of on-premise sales happen for bars and restaurants in Q4

National Rum Day

OnPrem Insights by Union Reveals Best-Selling Rum Cocktails for National Rum Day, Aug. 16

According to data from high-volume venues nationwide, mojitos continue to be the most popular rum cocktail but daiquiris and coladas are on the rise

Best-Selling RTDs at Bars and Restaurants

OnPrem Insights by Union Reports that White Claw and High Noon are the Number One and Two Best-Selling RTD Beverage at Union Bars

Union’s on-premise data indicates that White Claw is the top-selling RTD brand at large-scale venues across the country.

New Data from Union Indicates that Oktoberfest’s Popularity is Extending Beyond German Pubs

According to on-premise consumption trends, the festival is becoming mainstream at bars and restaurants and shows that on average guests are spending $2 more per Oktoberfest brew

Miller Lite tops Bud Light at bars and restaurants

OnPrem Insights by Union Unveils New On-Premise Consumption Report, Indicating Miller Light Has Taken the Lead in the Midst of the Bud Light Controversy

According to data from high-volume venues nationwide, Bud Light has dropped 34 percent in sales year-over-year slipping into fourth place trailing Michelob Ultra and Coors Light

OnPrem Insights by Union Shares Summer Drinking Trends for High Volume Venues

Union’s latest report shows that Tito’s Handmade Vodka is a summertime favorite and indicates that the week following the 4th of July is the slowest sales week of the season

POS on iPhone - The last handheld you'll ever need.

Hospitality Leader, Union, Makes Physical Credit Cards A Thing of the Past With its New Point-of-Sale Solution for iPhone

Union estimates that bars and restaurants can unlock billions of dollars of untapped revenue by supporting consumers’ demand for digital payments

Asian-Inspired Bar Embraces Contactless Ordering

At Viridian, an Asian-inspired bar in Oakland, Calif., guests order and pay for their food and drinks by scanning a QR code.

OnPrem Insights Indicates That Casamigos, Espolòn, Don Julio and Patron Represent More Than Half of Tequila Sales at High-Volume Venues

Union releases report on the best-selling tequila brands at high-volume venues nationwide and drinks made with “house/well” tequila  top the list as the most ordered

Negroni sales are growing at bars

Negroni Gaining Popularity, and Fast On-Premise

Union’s latest OnPrem Insights report indicates that Negroni sales are up by 44 percent year-over-year ​

RTDs: understanding malt-based vs. spirit-based drinkers

OnPrem Insights by Union Reports on Ready-to-Drink Ordering Trends at High Volume Venues Across the U.S.

Real-time on-premise data from Union indicates that beer drinkers order relatively more malt-based ready-to-drink beverages, over spirit-based canned drinks

Union OnPrem Insights Reveals Whiskey Consumption Behaviors From Venues Across The U.S.

Hospitality engagement platform provides insights to help bar and restaurant operators and alcohol brands fully leverage whiskey’s popularity


Union Forms Unparalleled Advisory Board of Alcohol and Beverage Industry Veterans to Transform the On-Premise Experience

Union has added a new Advisory Board to aid the company's mission of transforming the hospitality space and offering beverage and alcohol brands the ability to engage with consumers during time of purchase and gather unprecedented on-premise consumption level insights

Top tequila cocktails at bars and restaurants

Union’s OnPrem Insights Reveals Best Selling Tequila Cocktails Just in Time for Cinco de Mayo 

Hospitality engagement platform shares insights about what tequila cocktails consumers are most likely to order and when

Green Tea Shots Top St. Patrick’s Day Cocktail Orders, According to Union OnPrem Insights

Data shows that restaurants on St. Patrick’s Day are also seeing a huge jump in sales and regional data indicates that New Yorkers are Guinness fans year-round

OnPrem Insights Releases Its Seasonal Cocktail Data, Which Shows Margaritas Are Number One

From the Margarita to the Moscow Mule, new data from high-volume bars and restaurants around the country provides insight on how to attract seasonal sales

New Consumer Survey Signals Mobile Ordering and Payment in Bars and Restaurants is Here to Stay

Survey also indicates that consumers are tired of waiting and the majority prefer to order and pay through mobile devices

How Stout NYC Hospitality Group is Using Technology to Improve Guest Experiences

Wait times for food and drinks have always been a pain point, and this operator wanted a solution that could not only cut down wait times but also streamline the ordering and payment process for staff.

Union OnPrem Insights Reveals the Majority of Margarita Drinkers Order On The Rocks

National Margarita Day is Feb. 22 and Union has uncovered some unique insights about how Americans drink their margs