Austin, TX (June 13, 2023) – Union—a data-driven hospitality engagement platform—has released a follow up OnPrem Insights report covering the stand-out brands within the Ready-to-Drink (RTD) category. Union’s on-premise data indicates that White Claw is the top-selling RTD brand at large-scale venues across the country. However, within the malt-based RTD subcategory, White Claw has seen a share decline over the past year to 67 percent share of all malt-based RTDs. When it comes to spirit-based RTDs, High Noon is the leading brand sold, with an 81 percent market share, according to Union.
Based on Union’s real-time insights, below are the top five best-selling RTD brands.
- White Claw
- High Noon
- Truly Hard Seltzer
- Topo Chico
“There is an immense amount of opportunity when it comes to the growing RTD category at bars and restaurants,” said Lance Obermeyer, PhD, Union’s chief scientist. “But the big question is, what brands should bars and restaurants carry and more importantly what flavors. Our data shows that venues, especially those with limited refrigerator space, can capture significant RTD sales with just a few key flavors, such as Black Cherry and Mango for White Claw, and Lime and Pineapple for High Noon.”
Union is a modern, hospitality operating system built for high-volume bars and restaurants. The platform leverages industrial-grade data intelligence to enhance on-premise experiences for guests, operators and brands. Union was designed by industry pros and built for the busiest bars and restaurants in the U.S. to increase service speed, reward guests for their loyalty and boost profits for venues and alch/bev brands. The platform is the system of choice by thousands of high-volume venues across the U.S. Follow Union on Facebook and Instagram or visit getUnion.com.
About Union OnPrem Insights
Union OnPrem Insights provides the hospitality industry with a granular, precise view of on-premise consumer consumption behavior. The reports cover industry trends and uncover consumer purchasing patterns, which allow busy bars and restaurants as well as beverage and alcohol brands to better understand their consumers, the marketplace and identify growth opportunities. The reports are based on Union’s proprietary GuestMatch and MenuMatch intelligence and on-premise consumption data from thousands of Union venues, serving millions of guests 21+ across the U.S. Union data is based on actual customer orders, not indirect methods like case depletions. To learn more or to download Union OnPrem Insights reports, visit https://getunion.com/onprem-insights/.