The largest data source for actual on premise alc-bev consumption behavior

March 14, 2024

The Top-Selling Irish Whiskey Brands

Plus, which brands sell best at on-premise venues on St. Patrick’s Day, according to OnPrem Insights data

Corona is Beating Out Modelo at On-Premise Venues

Like Tequila, Mexican Beer sales keep growing at on-premise, with Modelo leading gains

Who Won Sunday’s Big Game? A Battle of the Brands for On-Premise Beer

Game day’s beer MVPs are Corona and Michelob Ultra

Top 5 On-Premise Cognac Brands, Ranked

Amidst a sales slump for the category, one brand keeps on winning with guests

Corona is Beating Out Modelo at On-Premise Venues

Like Tequila, Mexican Beer sales keep growing at on-premise, with Modelo leading gains

Top 5 On-Premise Cognac Brands, Ranked

Amidst a sales slump for the category, one brand keeps on winning with guests

Bourbon Brands Are Driving Largest Whiskey Share Gains

Jameson Irish Whiskey leads in sales, but American brands like Bulleit, Buffalo Trace, and Woodford Reserve are growing

Spritz Cocktails Are Hot — Even Beyond Summer Months

Spritz sales peak in June, but Union data reveals that Spritzes are gaining ground in cooler seasons, too

Negroni Gaining Popularity On-Premise, With Sales Up 44%

The classic cocktail is a social media darling, and a growing hit at Union's bars and restaurants

Top Vodkas at On-Premise Venues, Ranked

These best-selling Vodka brands and flavors should be on your menu

Miller Lite Tops Bud Light at Bars and Restaurants, According to Guest Ordering Data

OnPrem Insights reveals that Bud Light has slipped to the No. 4 beer brand at high-volume venues

Are These Best-Selling Rum Cocktails on Your Menu?

With Coladas and Daiquiris on the rise, venue operators may want to rethink their offerings

How to Grow Craft Beer Sales

Offer medium and hyper-local craft beer brands for a winning strategy

Which RTDs Sell Best at Bars and Restaurants?

White Claw and High Noon lead bar and restaurant sales — but just one dominates its subcategory

The Great RTD Divide: Understanding Malt-Based vs. Spirit-Based Drinkers

Do guests know the difference between White Claw and High Noon? Union’s latest on-premise data reveals tips for selling the right RTDs to the right guests

These 4 Tequila Brands Are Driving Half of the Category’s On-Premise Sales

While big brands dominate orders, House/Well Tequila drinks shouldn’t be ignored

Want to stay ahead of the latest on-premise trends?

Join the community of alc-bev professionals on the cutting edge of the industry

Who Won Sunday’s Big Game? A Battle of the Brands for On-Premise Beer

Game day’s beer MVPs are Corona and Michelob Ultra

OnPrem Insights Predicts 2024 Drinks Trends

From the rise of Vodka RTDs to unexpected premiumization data, here’s what’s coming in the year ahead, based on guest ordering data from 1,000-plus bars and restaurants

Get to Know The Watermelon Tequila Shot That’s Taking Off in Texas Bars

The fruity, spicy Mexican Candy shot is a longtime, late night favorite along the border, and it’s gaining popularity, according to the latest OnPrem Insights report

How Well Do Celebrity Spirits Sell at Bars & Restaurants?

Celebrity brands are growing, and at a premium — guests pay on average 73% more per drink

Maximize Q4 On-Premise Sales with a look at the O-N-D season across Union’s Network of Bars

From "Drinksgiving" to the year's biggest sales day, here's what you need to know.

Celebrate National Vodka Day

Union shares insights and an infographic detailing how the popular spirit is consumed at Union Bars & Restaurants.

On-premise is the key channel for brand building

It’s where consumers discover new brands, seek recommendations, and have their most formative brand experiences. Most importantly, every city has its most popular independent bars and restaurants – the venues where trends are born and take hold.

Union focuses only on these accounts. They collectively provide the most comprehensive and accurate “finger on the pulse” of alc-bev consumers.

A New Kind of Hospitality Platform

Union is a POS and guest-led ordering/payment system specifically designed for the needs of the highest volume bars and restaurants. And the secret sauce is our proprietary canonical data foundation underlying all branded menu items.

This foundation allows Union to capture on-premise consumption data with an unprecedented level of precision, comprehensiveness, and granularity, from thousands of venues serving millions of guests per month.

The largest data source for actual on premise alc-bev consumption behavior

Want to stay ahead of the latest on-premise trends?

On-premise is the key channel for brand building

A New Kind of Hospitality Platform

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