The largest data source for actual on premise alc-bev consumption behavior

LATEST INSIGHTS
Do guests know the difference between White Claw and High Noon? Union’s latest on-premise data reveals tips for selling the right RTDs to the right guests
While big brands dominate orders, House/Well Tequila drinks shouldn’t be ignored
Union's latest data offers a stunning snapshot of Tequila’s momentum at the busiest bars and restaurants
Category Reports
Understand seasonal trends — from the top-selling Vodka to the busiest sales day of the season
Do guests know the difference between White Claw and High Noon? Union’s latest on-premise data reveals tips for selling the right RTDs to the right guests
While big brands dominate orders, House/Well Tequila drinks shouldn’t be ignored
Union's latest data offers a stunning snapshot of Tequila’s momentum at the busiest bars and restaurants
From Margaritas to Ranch Water, these are the best-selling Tequila cocktails at high-volume bars and restaurants
New data shows how Whiskey is being consumed at high-volume venues

Want to stay ahead of the latest on-premise trends?

Join the community of alc-bev professionals on the cutting edge of the industry

BEHAVIOR Reports
Union’s OnPrem Insights takes the guessing game out of seasonal cocktail planning
Unlock comprehensive and valuable insights about tipping at bars and restaurants
Unlock comprehensive and valuable insights about how consumers purchase rounds of drinks

On-premise is the key channel for brand building

It’s where consumers discover new brands, seek recommendations, and have their most formative brand experiences. Most importantly, every city has its most popular independent bars and restaurants – the venues where trends are born and take hold.

 

Union focuses only on these accounts. They collectively provide the most comprehensive and accurate “finger on the pulse” of alc-bev consumers.

A New Kind of Hospitality Platform

Union is a POS and guest-led ordering/payment system specifically designed for the needs of the highest volume bars and restaurants. And the secret sauce is our proprietary canonical data foundation underlying all branded menu items.

This foundation allows Union to capture on-premise consumption data with an unprecedented level of precision, comprehensiveness, and granularity, from thousands of venues serving millions of guests per month.