The largest data source for actual on premise alc-bev consumption behavior

LATEST INSIGHTS
Amidst a sales slump for the category, one brand keeps on winning with guests
From the rise of Vodka RTDs to unexpected premiumization data, here’s what’s coming in the year ahead, based on guest ordering data from 1,000-plus bars and restaurants
Jameson Irish Whiskey leads in sales, but American brands like Bulleit, Buffalo Trace, and Woodford Reserve are growing
Insights & Trends
Amidst a sales slump for the category, one brand keeps on winning with guests
Jameson Irish Whiskey leads in sales, but American brands like Bulleit, Buffalo Trace, and Woodford Reserve are growing
Spritz sales peak in June, but Union data reveals that Spritzes are gaining ground in cooler seasons, too
The classic cocktail is a social media darling, and a growing hit at Union's bars and restaurants
These best-selling Vodka brands and flavors should be on your menu
OnPrem Insights reveals that Bud Light has slipped to the No. 4 beer brand at high-volume venues
With Coladas and Daiquiris on the rise, venue operators may want to rethink their offerings
Offer medium and hyper-local craft beer brands for a winning strategy
White Claw and High Noon lead bar and restaurant sales — but just one dominates its subcategory
Do guests know the difference between White Claw and High Noon? Union’s latest on-premise data reveals tips for selling the right RTDs to the right guests
While big brands dominate orders, House/Well Tequila drinks shouldn’t be ignored
Union's latest data offers a stunning snapshot of Tequila’s momentum at the busiest bars and restaurants

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Category Reports
From the rise of Vodka RTDs to unexpected premiumization data, here’s what’s coming in the year ahead, based on guest ordering data from 1,000-plus bars and restaurants
The fruity, spicy Mexican Candy shot is a longtime, late night favorite along the border, and it’s gaining popularity, according to the latest OnPrem Insights report
Celebrity brands are growing, and at a premium — guests pay on average 73% more per drink
From "Drinksgiving" to the year's biggest sales day, here's what you need to know.
Union shares insights and an infographic detailing how the popular spirit is consumed at Union Bars & Restaurants.

On-premise is the key channel for brand building

It’s where consumers discover new brands, seek recommendations, and have their most formative brand experiences. Most importantly, every city has its most popular independent bars and restaurants – the venues where trends are born and take hold.

 

Union focuses only on these accounts. They collectively provide the most comprehensive and accurate “finger on the pulse” of alc-bev consumers.

A New Kind of Hospitality Platform

Union is a POS and guest-led ordering/payment system specifically designed for the needs of the highest volume bars and restaurants. And the secret sauce is our proprietary canonical data foundation underlying all branded menu items.

This foundation allows Union to capture on-premise consumption data with an unprecedented level of precision, comprehensiveness, and granularity, from thousands of venues serving millions of guests per month.