Modelo may be winning in retail sales, but hospitality engagement platform, Union, reveals that Corona is the most-ordered Mexican lager at bars and restaurants across the U.S.
Austin, TX (Feb. 26, 2024) – While Bud Light’s fall from grace was an opening for Modelo, on-premise sales trends at bars and restaurants are telling a different story. According to a new Mexican beer report from hospitality engagement platform, Union, Corona ranks as the number one best-selling Mexican beer on-premise. Dos Equis comes in at number two, followed by Modelo, with all three brands making up more than 90 percent of all on-premise Mexican beer sales.
“Modelo has been showing the strongest growth out of all the Mexican beer brands since 2022, but Corona still reigns supreme when it comes to on-premise sales,” said Gary Ross, Union’s chief growth officer. “Though Modelo currently represents an overall lower share of Mexican beer sales than Corona or Dos Equis, its growth trajectory is promising and the overall category is starting to rival craft and even mainstream beer.”
According to the report, Corona is the fifth top-selling beer brand overall at Union venues, and in 2023 the brand grew its share of the Mexican beer category by about 1.3 percent, outperforming Dos Equis, which saw a significant drop in sales. Union’s guest ordering data also shows that the April 2023 Bud Light controversy had a direct positive impact for Corona, more so than for Dos Equis or Modelo.
To read the full Mexican Beer report, visit https://getunion.com/onprem-insights/corona-is-beating-out-modelo-at-on-premise-venues/. For more information on Union, visit www.getunion.com. To learn more about OnPrem Insights by Union, visit https://getunion.com/onprem-insights/.
About OnPrem Insights by Union
Union’s OnPrem Insights is a rich data source that provides the hospitality industry with a granular, precise view of on-premise consumer consumption behavior. The reports cover beverage industry trends and uncover consumer purchasing patterns, which allow busy bars and restaurants as well as beverage and alcohol brands to better understand their consumers, the marketplace and identify growth opportunities. The reports are based on Union’s proprietary GuestMatch and MenuMatch intelligence and on-premise consumption data over a thousand of Union venues, serving millions of guests 21+ across 34 U.S. states. Union data is based on actual customer orders, not indirect methods like cases sold into the bars or surveys. To learn more or to download Union OnPrem Insights reports, visit https://getunion.com/onprem-insights/.
About Union
Union is a hospitality engagement platform leveraging industrial-grade data intelligence to deliver transformative experiences for guests, operators, and brands at the most popular venues across the country. Designed by over 50 hospitality venue owners from some of the highest volume locations in the country, the Union engagement platform was built specifically to meet the needs of high-volume bars and restaurants, while taking a revolutionary approach to connecting consumers and brands on-premise. Follow Union on Facebook and Instagram or visit getUnion.com.
