According to data from high-volume venues nationwide, mojitos continue to be the most popular rum cocktail but daiquiris and coladas are on the rise
Austin, TX (Aug. 1, 2023) – Ahead of National Rum Day (Aug. 16, 2023), Union has released a report detailing the most ordered rum cocktails at bars and restaurants nationwide. Based on orders at more than a thousand Union venues, the top three rum cocktails are mojitos, coladas and daiquiris, respectively.
Other key takeaways from the report are as follows:
- Watch out Mojito, Here Comes the Daiquiri – While mojitos are still the number one most ordered cocktail, coladas and daiquiris are gaining momentum, according to Union. Mojitos’ share dropped by nearly three points in the past year, compared to coladas and daiquiris of all flavors, which grew by 2.7 and 1.3 points respectively. According to the report, daiquiris overtook mai tais this year, jumping from fourth to third place in Union’s ranking of the 10 most popular Rum cocktails.
- Male vs. Female, Who is Ordering Rum Cocktails? – Coladas — of any flavor — are ordered proportionally more often by women than men. The reverse is true for mai tais, which are ordered more often by men. Mojitos are only somewhat more popular with men than with women, and daiquiris are ordered equally across genders.
- Rum Cocktail Dayparts – Based on Union’s data, coladas are a daytime drink, with nearly half of sales happening before dinner. Meanwhile, mojitos see the most traction at happy hour and dinner. The report also shows that daiquiris are most popular after dinner, in the late night hours.
“Based on the real-time ordering data we’re seeing from our network of high-volume bars and restaurants, now is the time for operators to be marketing rum drinks, as sales tend to peak in the summer months,” said Layne Cox, chief marketing officer at Union. “With coladas and daiquiris on the rise, it’s time to start rethinking menus and specials to meet this growing demand.”
About OnPrem Insights by Union
Union’s OnPrem Insights is a rich data source that provides the hospitality industry with a granular, precise view of on-premise consumer consumption behavior. The reports cover beverage industry trends and uncover consumer purchasing patterns, which allow busy bars and restaurants as well as beverage and alcohol brands to better understand their consumers, the marketplace and identify growth opportunities. The reports are based on Union’s proprietary GuestMatch and MenuMatch intelligence and on-premise consumption data over a thousand of Union venues, serving millions of guests 21+ across 34 U.S. states. Union data is based on actual customer orders, not indirect methods like cases sold into the bars or surveys. To learn more or to download Union OnPrem Insights reports, visit https://getunion.com/onprem-insights/.
Union is a hospitality engagement platform leveraging industrial-grade data intelligence to deliver transformative experiences for guests, operators, and brands at the most popular venues across the country. Designed by over 50 hospitality venue owners from some of the highest volume locations in the country, the Union engagement platform was built specifically to meet the needs of high-volume bars and restaurants, while taking a revolutionary approach to connecting consumers and brands on-premise. Follow Union on Facebook and Instagram or visit getUnion.com.