Austin, TX (March 21, 2023) – In honor of National Cocktail Day (3/24), Union—a data-driven hospitality engagement platform—is sharing new OnPrem Insights data highlighting seasonal cocktail spikes and trends to help drive sales at high-volume bars and restaurants across the US. The full findings can be seen here.
Union’s research shows cocktail rankings based on share of all 2022 sales at thousands of Union venues across the country. The top five cocktails are as follows:
- Old Fashioned
- Espresso Martini
- Moscow Mule
- Long Island Iced Tea
The findings show that Margaritas are by far the most popular cocktail year-round at Union’s high-volume venues. They’re also highly seasonal with an eight percent swing in share between summer and winter. The report also indicates that Old Fashioneds are a true “seasonal stretcher,” as the sales peak during the holiday months and hold steady through March. However, Espresso Martinis are right behind the bourbon classic, with an upswing in September that holds steady through the end of the year. While Moscow Mules and Long Island Iced Teas remain popular, sales show that they also have year-round staying power. The OnPrem Insights report also provides a snapshot of how different cocktails fare over the course of the year in different regions as well as what winter-themed cocktails perform best.
“With National Cocktail Day quickly approaching we wanted to use our data to shine some light on what cocktails consumers are actually ordering to help prepare bars and restaurants as well as brands for the seasonal spikes ahead,” said Layne Cox, Union’s chief marketing officer. “Our unique data is extremely granular and precise, as it looks at actual guest behavior in real-time at large bars and restaurants across the country. These insights provide actionable take-aways that can support bars and restaurants to drive sales by putting the right cocktails on the menu at the right time of year. The data is also valuable for beverage brands looking to run promos during these seasonal shifts.”
About Union OnPrem Insights
Union’s OnPrem Insights provides the hospitality industry with a granular, precise view of on-premise consumer consumption behavior. The reports cover industry trends and uncover consumer purchasing patterns, which allow busy bars and restaurants as well as beverage and alcohol brands to better understand their consumers, the marketplace and identify growth opportunities. The reports are based on Union’s proprietary GuestMatch and MenuMatch intelligence and on-premise consumption data from thousands of Union venues, serving millions of guests 21+ across 34 U.S. states. Union data is based on actual customer orders, not indirect methods like case depletions. To learn more or to download Union OnPrem Insights reports, visit https://getunion.com/onprem-insights/.
Union is a hospitality engagement platform leveraging industrial-grade data intelligence to deliver transformative experiences for guests, operators, and brands at the most popular venues across the country. Designed by over 50 hospitality venue owners from some of the highest volume locations in the country, the Union engagement platform was built specifically to meet the needs of high-volume bars and restaurants, while taking a revolutionary approach to connecting consumers and brands on-premise. Follow Union on Facebook and Instagram or visit getUnion.com.