OnPrem Insights by Union Indicates That Casamigos, Espolòn, Don Julio and Patron Represent More Than Half of Tequila Sales at High-Volume Venues

Union releases report on the best-selling tequila brands at high-volume venues nationwide and drinks made with “house/well” tequila  top the list as the most ordered

Austin, TX (May 16, 2023) – Union—a data-driven hospitality engagement platform—has released a new OnPrem Insights report showing that tequila is garnering nearly one-third of all spirit sales at Union venues, racing ahead of whiskey. To dive deeper into the category, Union also lists the top selling tequilas (including mezcals) within a 12 month period at thousands of venues across the U.S.

According to Union’s real-time on-premise consumption data, the top overall selling tequila brands are Casamigos, Espolòn, Don Julio and Patron. The top three premium brands are Casamigos, Don Julio and Patrón and the top three call tequilas are Espolòn, Lunazul and Hornitos. While tequila is often ordered by brand name, “house/well” drinks — the countless unspecified brands that are not listed on a menu —are still the most popular tequila order among guests at Union venues. 

“Our data shows that house/well tequila drinks represent a 33 percent share of tequila brands sold and enjoy an astounding 85 percent retention rate, meaning customers will most likely reorder that same option at their next bar visit,” said Layne Cox, chief marketing officer for Union. “In the face of tequila premiumization trends, there’s a strong argument to be made that house/well drinks can outperform when it comes to repeat sales. However, that doesn’t mean that there isn’t plenty of room for premium brands, but venues need to track this data and keep it in mind as they think about ordering.”

To read Union’s tequila brands study, click here. For more information on Union, visit To learn more about OnPrem Insights by Union, visit

About OnPrem Insights by Union

Union’s OnPrem Insights provides the hospitality industry with a granular, precise view of on-premise consumer consumption behavior. The reports cover industry trends and uncover consumer purchasing patterns, which allow busy bars and restaurants as well as beverage and alcohol brands to better understand their consumers, the marketplace and identify growth opportunities. The reports are based on Union’s proprietary GuestMatch and MenuMatch intelligence and on-premise consumption data from thousands of Union venues, serving millions of guests 21+ across 34 U.S. states. Union data is based on actual customer orders, not indirect methods like cases sold into the bars or surveys. To learn more or to download Union OnPrem Insights reports, visit

About Union

Union is a hospitality engagement platform leveraging industrial-grade data intelligence to deliver transformative experiences for guests, operators, and brands at the most popular venues across the country. Designed by over 50 hospitality venue owners from some of the highest volume locations in the country, the Union engagement platform was built specifically to meet the needs of high-volume bars and restaurants, while taking a revolutionary approach to connecting consumers and brands on-premise. Follow Union on Facebook and Instagram or visit



Abby Hagstrom

ALH Communications