October 4 Marks National Vodka Day

Union Releases On-Premise Consumption Data and Infographic About the Steadfast Spirit

Austin, TX (Sept. 28, 2023) – As National Vodka Day nears (Oct. 4), Union shares insights and an infographic detailing how the popular spirit is consumed. According to a recent report that Union released, vodka accounts for nearly one third of all liquor sales, not including RTDs, in the 12-month period ending June 30, 2023. The report also indicates Tito’s Handmade is the top selling brand.

“Tito’s dominates on-premise Vodka sales at over 43 percent share of all Vodka sold at Union venues,” said Gary Ross, chief growth officer at Union. “Innovation with premium and flavored vodka varieties has kept sales resilient. From what we’ve been seeing the Vodka category is steadily growing, having increased its share by nearly one and a half points over the last 12-month period.”

In addition to its report outlining the top selling vodka brands and flavors, Union also released an infographic to celebrate National Vodka Day, which visually depicts how consumers are drinking the spirit. It shows everything from what day part sales peak and the top vodka flavors to the average price per drink and male/female breakdown of who is ordering Vodka. To view the graphic, visit:

To read Union’s Vodka report, visit: For more information on Union, visit To learn more about OnPrem Insights by Union, visit

About OnPrem Insights by Union

Union’s OnPrem Insights is a rich data source that provides the hospitality industry with a granular, precise view of on-premise consumer consumption behavior. The reports cover beverage industry trends and uncover consumer purchasing patterns, which allow busy bars and restaurants as well as beverage and alcohol brands to better understand their consumers, the marketplace and identify growth opportunities. The reports are based on Union’s proprietary GuestMatch and MenuMatch intelligence and on-premise consumption data over a thousand of Union venues, serving millions of guests 21+ across 34 U.S. states. Union data is based on actual customer orders, not indirect methods like cases sold into the bars or surveys. To learn more or to download Union OnPrem Insights reports, visit

About Union

Union is a hospitality engagement platform leveraging industrial-grade data intelligence to deliver transformative experiences for guests, operators, and brands at the most popular venues across the country. Designed by over 50 hospitality venue owners from some of the highest volume locations in the country, the Union engagement platform was built specifically to meet the needs of high-volume bars and restaurants, while taking a revolutionary approach to connecting consumers and brands on-premise. Follow Union on Facebook and Instagram or visit