CATEGORY REPORT

The BEER
Report

Unlock comprehensive and valuable insights about beer consumption behavior on-premise

WHAT'S IN THIS REPORT

This report analyzes guest behavior at Union on-premise venues from January 2022 through June 2022

Pricing

How much do consumers pay for beer? How does that compare to other categories? Which brands’ drink prices are increasing/decreasing?

Day Part

When specifically in the night do people drink beer? How does that differ from other categoriesd overall?

Retention

What is the likelihood that someone who orders a beer will stick with the category? Which brands have the highest retention?

Adoption

What portion of drinkers drink beer? How loyal are they to the category? Which brands have the highest penetration and most loyal drinkers?

Win Rate

What’s the likelihood that a beer drinker will choose one brand vs. another if both are available at the bar?

IMPACT THESE TRENDS

An Entirely New Approach to Brand Building 

Iconic brands are built in the most popular independent bars and restaurants. For years, the industry has relied on expensive, unmeasurable, and largely ineffective sampling programs to drive trials.

Build Distribution

By communicating key selling facts to account GMs

Liquid to Lips

Reach consumers while they are ordering

On to Off Premise

Facilitate consumer conversion to brand loyalists

Precise Measurement

Track results while acquiring granular consumer insights