GUEST-LED HOSPITALITY STARTS HERE
Partners generate 28% or more in revenue when using Union’s guest-led digital experience. Follow one or more of our proven guest-led service models to unlock revenue in your operation.
Service Model A
Table TAB + ORDER
This guest-led service lets your guests view a digital menu, order, and pay from their own devices. The order is tied to the table they tapped at, allowing items to be delivered to their exact location. When low on staff, you can also notify guests through SMS to pick up their order at the bar.
- Eliminate the wait for guests; drinks delivered in seconds vs. minutes
- Serve 3-4x more customers at once
- Secure payment upfront, preventing walk-outs
- See VIP status or notes about guests before serving
- Treat guests with Rewards funded by Union
Suggestion: Have the host or server welcome guests and introduce them to your guest-led service. Let them know you’re in the area to support if they need anything, but as long as they tap or scan, they can order and re-order. All items will be brought directly to the table.
Guest Scans QR Code
Each order destination has its own QR code that automatically applies to the order
Order Recieved
Your kitchen, bar, expo, or KDS receives the guest order. Advanced ticket routing makes options limitless
Runners Deliver Order
Staff bring out the food and drinks that were ordered, and make sure guests are taken care of
Tip & Pay
Guests tip and pay in the app when they are ready to leave on their own time
Service Model B
PICK-UP TAB + ORDER
This experience is great for venues that don’t have the ability to offer table delivery service but can offer pick-up at the bar or a dedicated area. This guest-led service lets guests view a digital menu, order, and pay from their own devices. SMS will let them know when their order is ready.
- Eliminate the crowd buildup at the bar
- Let guests order from anywhere in your venue
- Secure payment upfront, preventing lost revenue
- See VIP status or notes on guests before serving
- Notify guests when their order is ready with SMS
- Treat guests with Rewards funded by Union
Service Model C
DIGITAL TAB + MENU
This service model allows guests to start a digital tab on their phones, view a digital menu, and close out their tabs when ready. Guests will still order with the bartender or server. Guests are also eligible for Union’s Rewards program with this model.
- Guests tap or scan QR codes to open digital tabs with Apple Pay, Google Pay, or credit card
- Full names appear on the app screen immediately, so guests can show their name to the bartender
- Guests can view an always up-to-date digital menu with images and product descriptions
- All tips and payments happen in the app, and walked tabs can have gratuity applied at the end of the night. No more entering tips!
- This experience can be tied to a table number to support efficient tableside service via POS on iPhone
Suggestion: Have someone at the door check IDs and introduce this digital tab option to guests to secure payment upfront and eliminate the headaches for your staff to open and close tabs. Remind guests to look for Rewards and order the recommended item with the bartender to receive the credit.
REWARDS FUNDED BY UNION
Union’s Rewards program is a unique feature to Union’s guest-led digital experience to drive enhanced experiences for Union app users and mobile adoption for your venue.
No other platform provides this. Rewards are fully funded by Union and are fully automated based on product availability at your venue and guest behavior. Guests with a reward will receive a credit reducing their total tab, yet bar will still receive full price for the drink (since Union instantly funds 100% of the reward amount). The data shows over and over that when guests are able to order when they want and receive rewards via the Union guest-led experience, they spend more, leave higher tips, and come back more often.
