Hospitality engagement platform shares insights about what tequila cocktails consumers are most likely to order and when
Austin, TX (April 25, 2023) – Union—a data-driven hospitality engagement platform—has released an OnPrem Insights report ranking the top tequila cocktails ordered at high-volume bars and restaurants across the country. The study also breaks down the top tequila drinks ordered by daypart and provides tips for optimizing sales.
A few key takeaways include:
- Margaritas continue to reign as the number one ordered tequila cocktail – The data indicates that Cinco de Mayo is the official start to margarita season and the popular tequila cocktail takes the gold for the most ordered drink at Union’s thousands of venues. All other tequila cocktails trail the margarita by 20 percent, according to Union’s research.
- Mexican candy shot is gaining popularity – Coming in at a distant second most ordered Tequila drink is the Mexican candy shot, which is a concoction made of tequila, watermelon schnapps, and hot sauce. Its high ranking is driven in part by its incredible popularity across Texas.
- Palomas continue to rank high – Grapefruit palomas come in as the third most popular tequila cocktail and shows a steady consumption during all dayparts.
- Ranch water is a newcomer, but gaining momentum – While ranch water (tequila, lime juice and sparkling mineral water, often Topo Chico) was “born” just two years ago, it takes the number four spot for top ordered tequila cocktails. According to Union’s data the drink is ordered equally by male and female drinkers.
“This data can help bars and restaurants prepare for the rush of Cinco de Mayo to ensure they are well stocked with everything they need for the holiday,” said Union’s Chief Marketing Officer, Layne Cox. “These insights can also help inform venues about what specials to run to help draw in the crowds.”
To read Union’s tequila study, click here. For more information on Union, visit www.getunion.com. To learn more about OnPrem Insights by Union, visit https://getunion.com/onprem-insights/.
About OnPrem Insights by Union
Union’s OnPrem Insights provides the hospitality industry with a granular, precise view of on-premise consumer consumption behavior. The reports cover industry trends and uncover consumer purchasing patterns, which allow busy bars and restaurants as well as beverage and alcohol brands to better understand their consumers, the marketplace and identify growth opportunities. The reports are based on Union’s proprietary GuestMatch and MenuMatch intelligence and on-premise consumption data from thousands of Union venues, serving millions of guests 21+ across 34 U.S. states. Union data is based on actual customer orders, not indirect methods like cases sold into the bars or surveys. To learn more or to download Union OnPrem Insights reports, visit https://getunion.com/onprem-insights/.
About Union
Union is a hospitality engagement platform leveraging industrial-grade data intelligence to deliver transformative experiences for guests, operators, and brands at the most popular venues across the country. Designed by over 50 hospitality venue owners from some of the highest volume locations in the country, the Union engagement platform was built specifically to meet the needs of high-volume bars and restaurants, while taking a revolutionary approach to connecting consumers and brands on-premise. Follow Union on Facebook and Instagram or visit getUnion.com.
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Contact:
Abby Hagstrom
ALH Communications
303.877.0738
