Austin, TX – Aug 21, 2025 — Union, the purpose-built POS and engagement platform powering the nation’s busiest bars, nightclubs, and restaurants, has partnered with OpenTable, a global leader in restaurant tech. This collaboration seamlessly integrates OpenTable’s proven reservation system with Union’s specialized POS platform in real-time, creating new opportunities for high-volume venues to drive demand and deliver data-driven experiences from discovery to payment.
The integration combines the strengths of both platforms: OpenTable’s network of millions of diners and over 60,000 restaurant partners and Union’s proven track record supporting over 1,500 high-volume venues in the US. Union’s platform provides operators the flexibility to select best-in-class partners and solutions that meet their specific operational needs and the modern guest experience.
“Our operators know their business best, and they deserve the ability to choose solutions that truly fit their needs. This OpenTable integration exemplifies our commitment to providing that choice, delivering seamless connectivity between best-in-class tools while opening new pathways for guest engagement and revenue optimization” said Alex Broeker, CEO/Founder of Union.
Key Features of the Union + OpenTable Integration:
- Streamlined Operations: Combining OpenTable’s reservation data and Union’s purpose-built POS system enhances table management and service flow with real-time table tracking, especially during peak hours.
- Data-Driven Insights: Merging reservation data with POS insights provides operators with valuable analytics to optimize operations, increase profitability, and offer personalized guest experiences.
- Demand Generation: The connected guest journey and real-time operational data create new opportunities for personalized marketing and demand generation, particularly in high-volume environments where reservations and bookings can be challenging.
“Given the continued demand for bars and nightclubs, an integration with Union, a leading POS system built specifically to support this subset of the industry, makes natural sense,” said Robin Chiang, Chief Growth Officer at OpenTable. “We look forward to combining the strength of our platforms to allow customers to optimize efficiencies, uplevel personalized guest experience and ultimately, help drive revenue.”
Available immediately through both Union and OpenTable, venues can integrate their systems and begin leveraging these capabilities. To learn how this partnership can transform your operations and drive growth, schedule a demo at GetUnion.com or OpenTable.com.
About Union
Union powers a first-of-its-kind venue operating system purpose-built for the nation’s busiest bars and restaurants. More than a point-of-sale, Union connects 1,500+ establishments with 5M+ consumers and leading brands through real-time consumption data. The platform drives operational efficiency, enables frictionless mobile ordering, and facilitates brand-patron interactions that enhance venue loyalty. With $2B+ in annual transactions, Union creates a virtuous cycle where venues improve customer experiences, brands gain direct consumer engagement, and patrons enjoy personalized rewarding hospitality—transforming high-volume operations into next-gen guest experiences. To learn more about Union, visit http://www.getunion.com.
About OpenTable
OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc. (NASDAQ: BKNG), helps more than 60,000 restaurants worldwide fill 1.8 billion seats a year. OpenTable’s world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
