Round Buying Behavior

Unlock comprehensive and valuable insights about how consumers purchase rounds of drinks

What’s In This Report?

This report examines guest behavior when buying a round. For these analyses, a “round” is assumed to be a simultaneous order of at least three of the same item with no other items ordered at that same time.

Rounds by Item

Buying rounds is a prevalent behavior – 12% of all tabs feature at least one round. More importantly, it is a key driver of spending. Which items are ordered most often as rounds vs single item purchases?

Rounds by Gender

Males and females have some similarities, but also some key differences when ordering a round. This report examines the relationship between gender and which items are ordered as rounds.

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