Union powers a first-of-its-kind venue operating system purpose-built for the nation’s busiest bars and restaurants. More than a point-of-sale, Union connects 1,500+ establishments with 5M+ consumers and leading brands through real-time consumption data. The platform drives operational efficiency, enables frictionless mobile ordering, and facilitates brand-patron interactions that enhance venue loyalty. With $2B+ in annual transactions, Union creates a virtuous cycle where venues improve customer experiences, brands gain direct consumer engagement, and patrons enjoy personalized hospitality—transforming high-volume operations into next-gen guest experiences.
Reporting to the CMO, the Manager/Sr. Manager, Product & Lifecycle Marketing Lead will be a key player in driving product adoption, engagement, and retention through strategic communication and education initiatives. This role bridges the gap between product development and customer success to ensure partners maximize value from the company’s platform.
Key Responsibilities
Product Marketing & Communication
- Develop and execute product launch strategies and communications
- Create compelling product messaging and positioning
- Manage monthly performance recap communications across customer segments
- Produce explainer and training videos for new features
- Maintain product pages and learning center content
Customer Lifecycle Management
- Design and implement customer onboarding and education programs
- Create and manage targeted campaigns to drive feature adoption
- Develop and execute upsell/cross-sell communication strategies
- Manage customer feedback and survey programs
- Track and improve product adoption metrics
Cross-functional Leadership
- Collaborate with Product team on feature releases and roadmap communication
- Partner with Customer Success on engagement strategies
- Work with Content team on case studies and testimonials
- Support full marketing team with product-focused content
- Manage customer communication calendar and channels
Required Qualifications
- 5+ years of product marketing experience
- Proven success in driving product adoption and engagement
- Strong experience with email marketing and customer communication
- Prior B2B SAAS experience is preferred
- Experience with Hubspot or like CRM system (specifically workflows, segmentation, lists, and email marketing)
- Excellence in cross-functional collaboration
- Background in data analysis and customer insights
- Bachelor’s degree in Marketing, Business, or related field
Preferred Qualifications
- Experience in SAAS or technology products
- Background in hospitality/restaurant technology
- Experience with WordPress will be helpful
- Understanding of mobile payments or fintech
- Experience with customer education and enablement programs
Benefits
- Unlimited time off
- Health, dental, and vision
- 401k match (4%)
- Stock options
- Hybrid environment (3 days/week in office)
Union is proud to be an equal-opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
