Union is disrupting the POS industry with a venue operating system (VOS) tailored for high-volume bars and restaurants. Founded by industry experts, we blend cutting-edge technology and data with hospitality excellence. Our platform streamlines ordering, payments, and rewards for guests while empowering staff with intuitive tools and insights. We also provide valuable consumer data to alcohol and beverage brands. Union’s mission is to enhance the bar and restaurant experience for all stakeholders – customers, staff, and owners. We serve more than a thousand of the best operations nationwide, helping them optimize service and boost profitability.
Reporting to the CMO, the Senior Manager/Manager, B2B Marketing Lead will play a crucial role in driving venue acquisition and pipeline acceleration at Union. This position will work closely with the sales team to create and execute strategies that generate high-quality leads and accelerate the sales cycle for our venue partnership program.
Key Responsibilities
Sales Enablement & Pipeline Growth
- Develop and maintain comprehensive sales enablement materials including pitch decks, battle cards, case studies, and product collateral
- Create and manage automated sales sequences and lead nurturing programs
- Design and execute targeted campaigns across email, social and other applicable channels
- Build and optimize demo scheduling flows and lead generation processes in Hubspot
Referral Partner & Agent Engagement
- Manage relationships with key referral partners and industry associations
- Plan and execute trade show presence, including Bar & Nightclub Show
- Organize and run office hours, webinars, and training sessions for sales agents
- Coordinate agent engagement events including happy hours and dinners
Content Strategy & Creation
- Produce compelling B2B content focused on venue acquisition and partner success
- Create customized collateral for different market segments and Referral partners
- Develop case studies and testimonials highlighting partner success stories
- Manage LinkedIn content strategy to build brand awareness and credibility
Analytics & Reporting
- Track and report on key metrics including demo generation
- Monitor and optimize sales close rates
- Create monthly reports for Key Referral Accounts & Campaigns
- Manage Hubspot dashboards and reporting systems
Required Qualifications
- 7+ years of B2B marketing experience, with at least 3 years in SaaS
- Proven track record of driving pipeline growth and sales enablement
- Strong project management and cross-functional collaboration skills
- Experience with Hubspot and marketing automation tools
- Background in creating compelling B2B content and sales materials
- Bachelor’s degree in Marketing, Business, or related field
Preferred Qualifications
- Experience in hospitality or restaurant technology
- Background in payments or fintech
- Track record of building successful referral programs
- Event marketing and trade show management experience
Benefits
- Unlimited time off
- Health, dental, and vision
- 401k match (4%)
- Stock options
- Hybrid environment (3 days/week in office)
Union is proud to be an equal-opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
