Union is disrupting the POS industry with a venue operating system (VOS) tailored for high-volume bars and restaurants. Founded by industry experts, we blend cutting-edge technology and data with hospitality excellence.
Our platform streamlines ordering, payments, and rewards for guests while empowering staff with intuitive tools and insights. We also provide valuable consumer data to alcohol and beverage brands. Union’s mission is to enhance the bar and restaurant experience for all stakeholders – customers, staff, and owners. We serve more than a thousand of the best operations nationwide, helping them optimize service and boost profitability.
Reporting to the CMO, the Manager/Sr. Manager, Product & Lifecycle Marketing Lead will be a key player in driving product adoption, engagement, and retention through strategic communication and education initiatives. This role bridges the gap between product development and customer success to ensure partners maximize value from the company’s platform.
Key Responsibilities
Product Marketing & Communication
- Develop and execute product launch strategies and communications
- Create compelling product messaging and positioning
- Manage monthly performance recap communications across customer segments
- Produce explainer and training videos for new features
- Maintain product pages and learning center content
Customer Lifecycle Management
- Design and implement customer onboarding and education programs
- Create and manage targeted campaigns to drive feature adoption
- Develop and execute upsell/cross-sell communication strategies
- Manage customer feedback and survey programs
- Track and improve product adoption metrics
Cross-functional Leadership
- Collaborate with Product team on feature releases and roadmap communication
- Partner with Customer Success on engagement strategies
- Work with Content team on case studies and testimonials
- Support full marketing team with product-focused content
- Manage customer communication calendar and channels
Required Qualifications
- 5+ years of product marketing experience
- Proven success in driving product adoption and engagement
- Strong experience with email marketing and customer communication
- Prior B2B Says experience is preferred
- Excellence in cross-functional collaboration
- Background in data analysis and customer insights
- Bachelor’s degree in Marketing, Business, or related field
Preferred Qualifications
- Experience in SaaS or technology products
- Background in hospitality/restaurant technology
- Understanding of mobile payments or fintech
- Experience with customer education and enablement programs
Benefits
- Unlimited time off
- Health, dental, and vision
- 401k match (4%)
- Stock options
- Hybrid environment (3 days/week in office)
Union is proud to be an equal-opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
