Union is seeking to add a Director of Product Marketing to our team to help revolutionize the hospitality industry. Reporting to the CMO, you will be a key player in Union’s go-to-market strategy, crafting compelling messaging, creating high-impact sales enablement materials, and launching campaigns that drive awareness and adoption of our cutting-edge hospitality technology platform. Union is bringing a venue operating system (VOS) to market that empowers high-volume bars & restaurants to maximize their potential, while delivering exceptional guest experiences and unlocking valuable on-premise consumption insights for beverage brands.
In this role, you will work closely with Sales, Product, Onboarding/Activation and Operations to develop product messaging and content that educates the industry on how Union’s offerings solve pain points and drive success for high-volume bars, restaurants, their staff, their guests, and beverage brands. You will position Union as the innovative solution venues have been waiting for.
As a seasoned B2B product marketer, you have a passion for leveraging compelling storytelling and sales enablement to accelerate a company’s growth. You thrive in a fast-paced startup environment, driven by a mission to disrupt and transform an industry.
Your Responsibilities
- Build and develop a best-in-class Product Marketing function to support and drive Union’s product and feature adoption among high-volume bars and restaurants in the US.
- Develop product positioning, value propositions, and key messaging to be used in supporting product launches, marketing campaigns, and sales enablement tools.
- Collaborate with Sales and B2B Marketing teams to drive sales productivity through product knowledge transfer, seller collateral, and value-based talk tracks.
- Work closely with our account management team to support the use of venue-based communications to support product adoption and feature awareness in conjunction with product and brand teams.
- Own and maintain a process to build and share competitive insights to propel our messaging and sales differentiation
- Build capabilities to drive data and insights into buyer/customer needs and market opportunities to inform new product features, marketing, and sales strategies.
- Develop & execute the GTM rollout and strategy for all new products and new features, including beta testing and promotional strategy to drive adoption.
- Plan, create, and publish partner-facing content to support product adoption such as one-pagers, emails, blog posts, website copy, social media assets, and more.
- Partner with our Product team to deliver feedback and suggestions to develop a best-in-class product(s) that drive our mission
- Build compelling case studies that showcase our success stories and demonstrate value to prospects
- Own and optimize our email communications to partners, keeping them engaged and informed
- Update website product pages to ensure they are informative, engaging, and optimized for conversion
What we are looking for:
- 7+ years of experience in a Product Marketing function, ideal SAAS or hospitality tech experience desired
- Proven track record of developing effective product messaging and sales enablement materials
- Experience in conducting competitive intelligence and using insights to inform product marketing strategies
- Strong collaboration skills and ability to work closely with sales and product teams
- Ability to create value propositions that communicate clearly to targeted audiences
- Previous experience in building and analyzing competitive, market, and customer insights to drive business opportunities
- Experience in developing email marketing communication and utilizing segmentation to drive conversion
- Ability to build positive relationships while working across a variety of personalities
- Problem solver who can think outside the box and develop solutions that scale
- Ability and desire to take risks and learn fast; startup experience is a plus
- Highly organized and self-motivated, but also collaborative and able to work with a team
- Confident and adaptable, passionate about our mission and working in a fast-paced environment
- Experience in working in the hospitality industry desired (we want you to understand our customers – owners, GMs, bartenders and customers!)
About Union
Union is the leading engagement platform built for high-volume bars & venues to deliver improved guest experiences and turbo-charged efficiencies. Our all-in-one engagement platform is moving the hospitality service experience forward and delivering transformative experiences that enable everyone to win. At Union, we believe hospitality is more than just a happy customer; it’s a happy bartender, a happy venue, and happy partners. We’re based in Austin, Texas with several additional offices throughout the US.
Union is proud to be an equal-opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
